Marketing of Ghana's cocoa beans is the primary objective underpinning the formation of the CMC. Sales of Ghana cocoa beans are done by a group of traders, who monitor price movements in the international cocoa futures markets in London and in New York. Selling decision are made on the basis of internal strategy towards obtaining the best achievable prices in the market. Sales are done directly to firms, registered as buyers of Ghana cocoa beans and delivered directly to designated ports. The CMC sells cocoa to international cocoa processing companies, chocolate manufacturers and trade houses.
The forward sales strategy ensures stable income for the farmer and supports national revenue planning. The Ghana Cocoa Board is able use forward sales contracts as security to secure annual syndicated financing from international financial institutions. The global reputation of the CMC in the performance of its sales and contract obligations further contributes to the premium that counterparties pay for Ghana cocoa beans.